Professional Summary
Creative Technologist & Developer with 13+ years experience bridging design, engineering, and strategy. Proven track record of driving $9.5M+ in campaign revenue and $670K in annual operational savings by architecting scalable personalization strategies and managing a proprietary creative platform. Expert in cross-functional leadership, establishing technical and creative feasibility for sales pipelines, and shipping high-performant web experiences. Passionate about empowering creative teams to adopt data-driven workflows.
Professional Experience
Creative Consultant & Full-Stack Developer
2013 – Present
- DataLinx AI: Built full-stack SaaS marketing site using Next.js, Tailwind CSS, and Contentful.
- E-Commerce: Developed custom Shopify themes for D2C brands (Jack Bear Honey) and complex WooCommerce platforms with product configurators for B2B suppliers.
Director, Creative Technology & Strategy
2024 – 2025
- Strategic Leadership: Served as the technical and creative gatekeeper for the sales pipeline, vetting all high-value custom concepts for engineering and creative feasibility before sale.
- Platform Architecture: Led the Perseus (proprietary creative management and trafficking platform) migration for mid-market campaigns, transforming the team from manual 1:1 production to automated, data-driven creative—projected to save $670K annually.
- Thought Leadership: Featured Speaker at Celtra Creative Connect NYC (March 2025) on "Smarter Tech, Better Ads" and optimizing creative operations.
- Team Enablement: Managed two direct reports and mentored two creative team members on JavaScript and MRAID development, enabling them to work on interactive mobile rich media units and reducing reliance on external engineering resources.
- Internal Tooling: Designed and built Creative Budget Calculator, an à la carte pricing tool for multi-channel advertising campaigns, streamlining proposal generation and eliminating manual pricing errors across the sales planning team.
Creative Technology Lead / Sr. Interactive Designer
2020 – 2024
- Revenue Impact: Enabled $9.5M+ in campaign wins through custom development solutions that secured revenue otherwise at risk—delivering interactive rich media for Fortune 500 brands including Amazon, Pepsi, P&G, and Anheuser-Busch.
- Custom Development: Built 40+ gamified and interactive ad experiences, establishing repeatable frameworks that accelerated production timelines while maintaining creative differentiation in competitive pitches.
- Innovation: Conceptualized ad products that increased average deal sizes 30–50%, differentiating Aki's offering in competitive pitches.
- Tech Highlight (Amazon Prime): Engineered a rich media execution using a real-time API to handle live sports data for Thursday Night Football, delivering real-time scores in-ad—generating $1.2M in revenue.
- Platform Scaling: Architected and scaled company-wide display personalization capabilities, enabling the creative team to transition from permutation limitations to dynamic, data-driven creative at scale.
Senior Interactive Designer & Developer
2016 – 2020
- Designed and developed innovative rich media and interactive video ad units across programmatic landscape for major brands.
- Executed multi-million dollar creative concepts for top-tier accounts including Google, Walmart, Home Depot, BMW, and Capital One.
- Developed highly interactive mobile executions (games, quizzes) optimized for iOS and Android.
Front End Engineer / Designer
2014 – 2016
- Built complex data visualization dashboards using SASS for internal and external proprietary web applications.
- Acted as creative lead with VP to establish initial UI patterns and design systems.
Technical & Strategic Skills
Development
JavaScript (ES6+), TypeScript, React, Next.js, Node.js, HTML5, CSS3/SASS, Tailwind
Data & APIs
RESTful APIs, JSON, XML, Real-time Data Feeds, Dynamic Creative (DCO)
Strategy
Product Strategy, Technical Feasibility Analysis, Creative Operations, Systems Thinking
AI/LLM Tools
Cursor, Claude (Sonnet/Opus/Code CLI), OpenAI Codex, Gemini, Agentic Workflows
Tools & CMS
Git/GitHub, Figma, Adobe Creative Suite, WooCommerce, Shopify, WordPress, Contentful, VS Code, Chrome DevTools
Education
Boston University | B.S. Mass Communication: Advertising (Creative/Digital Track) | Graduated: December 2012